Privacy policy
Privacy Policy
Monarch Rentals (“Monarch,” “we,” “us,” or “our”) operates this website and provides luxury, exotic, and performance vehicle rental services in Calgary, Alberta (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, inquire about or book a vehicle, communicate with us, or otherwise interact with our Services.
Monarch Rentals is powered by Shopify, which enables us to provide online booking, payments, and customer account functionality. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, use, and disclosure of personal information.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to an individual. We may collect the following categories of personal information depending on how you interact with us and as permitted by applicable law:
Information You Provide Directly
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Contact details: name, address, billing address, phone number, email address
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Identification details: driver’s license information, date of birth (for eligibility verification)
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Payment information: credit card or debit card details, transaction records, payment confirmations
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Rental information: vehicle selections, booking dates, delivery locations, preferences
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Communications: information you provide when contacting us, submitting inquiries, or communicating with our team
Information Collected Automatically
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Device and technical data: IP address, browser type, device identifiers
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Usage data: pages visited, interactions with our website, booking behavior
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Cookies and similar technologies used to improve functionality and user experience
Information from Third Parties
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Service providers: payment processors, identity verification services, insurance partners
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Marketing and analytics partners
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Shopify, which supports and hosts our Services
How We Use Your Personal Information
We use personal information for the following purposes:
Providing and Managing Services
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Process rental inquiries and bookings
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Verify renter eligibility and identity
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Process payments and security deposits
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Coordinate vehicle delivery, pickup, or chauffeur services
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Manage customer accounts and reservations
Customer Support & Communication
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Respond to inquiries and requests
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Provide booking confirmations, updates, and service-related notifications
Marketing & Promotions
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Send promotional communications (where permitted by law)
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Display relevant advertisements or offers
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Improve marketing effectiveness
Security & Fraud Prevention
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Verify identities
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Prevent unauthorized use, fraud, or misuse of vehicles
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Protect our customers, vehicles, and business
Legal & Compliance
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Comply with legal obligations
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Respond to lawful requests from authorities
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Enforce our terms, policies, and agreements
How We Disclose Personal Information
We may share personal information in the following circumstances:
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With Shopify and service providers who support payments, website hosting, analytics, customer support, insurance verification, and fraud prevention
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With marketing and advertising partners to promote our Services (subject to applicable law)
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With affiliates or corporate partners
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With legal authorities where required by law
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In connection with business transactions, such as mergers or asset sales
We do not sell personal information in the traditional sense.
Relationship With Shopify
Our website and Services are hosted by Shopify. Shopify collects and processes personal information to operate and improve the platform. Information you provide may be transferred outside your jurisdiction.
Shopify may use personal information to support enhanced features such as analytics and personalized experiences. Shopify is responsible for processing this information in accordance with its own privacy policies.
You can review Shopify’s Privacy Policy at:
https://privacy.shopify.com/en
Third-Party Websites
Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. Your interactions with third-party platforms are governed by their respective privacy policies.
Children’s Privacy
Our Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal information from minors.
Data Security & Retention
We implement reasonable safeguards to protect your personal information. However, no method of transmission or storage is completely secure.
We retain personal information only as long as necessary to:
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Provide Services
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Comply with legal obligations
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Resolve disputes
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Enforce agreements
Your Rights & Choices
Depending on your location, you may have the right to:
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Access your personal information
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Request correction or deletion
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Request data portability
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Opt out of marketing communications
You may exercise these rights by contacting us using the details below. We may verify your identity before fulfilling requests, as permitted by law.
International Transfers
Your personal information may be transferred and processed outside your country of residence. Where required, we rely on recognized legal safeguards for international transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Last updated” date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: